Tagbox helps creative teams organize their visual assets. We use cool AI to create a "Google Photos for Business", so that teams can collaborate better, save time, and focus on creating value, not going through folders to find that image from 3 months ago.
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Nice!
I’ve seen other digital asset solutions like Brandfolder and Bynder - they also have stuff like auto-tagging.
Can you explain how you're different?
Good luck, the product looks great 💪
@kevinjhanna
Yeah, those are established companies with great products, but they fit a more Enterprise-type customer:
A. There’s no self-serve option - only salespeople you can schedule a demo with. Pricing also matches the Sales model - from what we’ve seen, in most cases they cost 5-10 times as much as Tagbox.
B. Like many enterprise products, they have customizations that come at the cost of simplicity. We work hard to make the product super-simple, and most of our customers sign up and start using it without any help from us.
C. Migration is a nightmare. Transferring your existing content (usually many thousands, sometimes millions of files) and organizing them can literally take months with existing solutions. We made things simple - we handle the migration for you, so you can be up and running within a week of signing up.
D. Most important - our tech is simply better. Yes, they have auto-tagging and search and what not. But there’s a reason there is no self-serve option - it just doesn’t work as well as Tagbox. We have a bunch of comparison videos on our YouTube channel. Oh, we’re also the only ones I know of that have face recognition, which is really important for most companies.
Been following tag box for a while! Amazing to see the progress and the new launch! Exciting 🔥🔥🔥 Can't wait to try it out and make some sense of the mess of my files & docs.
@leetwito hi, good point. We keep the strictest privacy best practice in saving the data, and a huge part of the app is being able to share specific assets with people by permission, so you always know who has access to what.
Hope that answers your question, if you meant something else by employee safety let me know.
@eilatyoel Thanks Yoel, Great question! We actually get asked that a lot.
Google Photos is a wonderful product, but there are many reasons it’s not great for business use:
1. There is a lot of metadata that is often more important than what’s in the image. For example, you need to be able to find photos by client, by product, by brand, by project, who is in the picture, where it was taken... lots of things that Photos can't know because they aren't actually in the picture.
2. Accuracy: AI by definition identifies things with some success. In personal use that’s more than enough - if I want pictures of me at the beach, finding 80% of them is awesome. In a professional context, the percentages drop significantly because AI is better at identifying generic items more than very specific things (a furniture company, for example, needs to differentiate between a living room table and a kitchen table), and you also want to know that when you're looking for a table - it will show you all the tables.
3. Permission management in Photos is not good enough. You want to be able to share some of your photos with certain people according to permissions. It can be partially done with albums, but it doesn't really hold in the context of a company.
There are many other reasons - file types that are not supported in Photos (e.g. editable files), managing copyrights, searching within an album which is something basic that’s actually impossible in Photos)... but the truth is that I have yet to see a company with more than 5 people that manages its media in Google Photos - the go-to is usually drive, or apps like Notion/Airtable.
We wrote a blog post about this with more details if you're interested:
https://www.tagbox.io/blog/tagbo...
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