You wake up with an idea for a new offer, write a sales page before breakfast, answer six client emails, create three pieces of content, and suddenly decide it's finally time to fix your website.
By 4 p.m., you've accomplished more than you expected to accomplish all week.
You spent three hours building your offer, wrote half a sales page, answered client messages, came up with six new content ideas, and somehow still had energy to redesign your homepage at midnight.
You work late because you're finally in the zone. You skip lunch because you're almost finished. You tell yourself you'll rest after the launch, after the client project, after you finish rebuilding your website.