The Buttermilk Company helps you make authentic, fresh Indian meals in 5 minutes by just adding hot water! Our products are vegan, preservative free, and non-GMO.
We've changed a lot in the last 4 months! Most exciting: four new dishes, new packaging to include nutrition facts + spice levels, double the portions in each packet, and subscriptions!
One of the joys of cooking (esp. Indian) food is the assembly and understanding of the ingredients. This removes that entirely. Likewise, there are hundreds of products like this in regular grocery stores. Why is this featured on Product Hunt?
However, forgetting all of that, the price is an absolute rip-off. For example: $4.50 for 3 portions of rice? Rice which doesn't look like good quality rice, based on the photos. You can buy about 20 portions of high quality basmati rice for that price in any asian food market. Likewise, same with all of the spices. You're paying a 10x mark-up for a no-name brand that just looks cute.
I'm really struggling to see the longterm viability or value here.
@ys Thanks for your comment! I'll address your points below:
- Our product is specifically made to give you a homemade meal when you don't have the time, ingredients, or energy to make it yourself. We are not posing as a way to learn Indian cooking, but as a way to enjoy it at anytime, anywhere!
- You won't find a product like ours in grocery stores. The available options are either frozen or dehydrated meals that lack nutritional value and (usually) taste. Our products are 100% fresh (no preservatives), made from real people's recipes to ensure authentic taste, and use high quality ingredients. We provide the quality and freshness of a meal kit with the convenience of the frozen/microwaveable meals.
- Our basmati rice is extremely high quality. We use the same brand as Tilda's Pure Basmati Rice. You can of course purchase larger portions at smaller prices, but our products are for those people who prefer to only have as much rice on-hand as they need at the moment. It's not for everyone, and that's ok!
- Our products aren't just spices. You get everything you need for the meal, made from scratch and prepped by us in our kitchen so that you can just add hot water to complete the dish. For instance, our daal packet includes: pressure cooked lentils mixed with fresh tomato, homemade ginger paste, and fresh seasoning using local, high quality ingredients. If it were just spices, I agree it would be too expensive. But it isn't :)
- We are the alternative to the microwaveable packaged meals you usually go for now, because we don't believe that convenience and quick preparation should come at the sacrifice of quality and taste.
Hey Youssef, sorry you feel that our products aren't a good enough value, but I do have a few clarifying points. 1) Our prices are $4-6 for single servings. Each packet makes 1.5-2 cups of food which is actually more than a single serving, so it's very well-priced, especially when comparing to the alternatives. I'm not sure you could find a full, fresh meal for this price and convenience in many other places. 2) It is not freeze dried, dehydrated, or manipulated in any way. All our products are 100% fresh and preservative-free, and we pride ourselves on our high quality. I encourage you to try it first ;)
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Pros:
vegan
Cons:
none
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Definitely miss eating my moms indian food and these packets always satisfy my craving! It’s so quick and easy to make - I travel a lot and can get lazy with cooking, so try to always have some packets in my fridge as a go to meal :)
Pros:
Tasty, quick, authentic
Cons:
Salt & spice levels can vary by order but can add either easily!
Replies
Design Dash
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Design Dash
Makes no sense.
Pros:Quirky Brand?
Cons:Way over priced. Debatable quality (Freeze dried).
D2C Start-up Guide
none
Pros:vegan
Cons:none
Definitely miss eating my moms indian food and these packets always satisfy my craving! It’s so quick and easy to make - I travel a lot and can get lazy with cooking, so try to always have some packets in my fridge as a go to meal :)
Pros:Tasty, quick, authentic
Cons:Salt & spice levels can vary by order but can add either easily!