The Ring by LUX V2 - V2 - A new era. The memory layer of music is here.
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The Wait Is Over
We were fighting to create something that's never been done before in music community.
**The Ring v2 is here.** And it's unlike anything you've experienced.
This is the complete reimagining of what a music platform can be.
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Hey guys - im Marko, Co-Founder and CTO of The Ring by LUX.
We officially released v2 of The Ring - and its better than ever.
If you want full details of whats new in v2 - you can look at the changelog here:
https://theringbylux.com/settings/changelog
Other than that - here are some more insights:
WHY IT EXISTS
Fans give a lot, and most of it disappears into the void.
The Ring makes every act visible and acknowledged.
It turns your support into something you can actually keep.
A single tap adds a new memory.
Each tap becomes part of what you've built over time.
The Problem No One Fixed
Music has data everywhere — but meaning nowhere.
Spotify -> Streams
Ticketmaster -> Tickets
Shopify -> Merch
Social -> Community
Nothing connects.
The fan who's been to 30 shows is treated the same as someone attending their first.
The one who owns every vinyl, every hoodie, every limited drop — invisible.
Artists don't know who their real supporters are.
Fans can't prove their dedication.
The relationship stays transactional — when it should feel like belonging.
For Artists
The Ring shows you who your most committed supporters actually are.
Who streams your music
Who comes to shows
Who buys merch
Who cares
All in one clear view
Reach your core fans directly for free.
Staff operators can tap fans in with their own phones.
No extra hardware needed - Just The Ring.
Built for the Real World
This only works because The Ring exists physically.
Not an app alone.
Not a QR code.
Not a disposable wristband.
A persistent identity fans own.
That's why others can't do this.
Streaming platforms - don't see the room
Ticketing platforms - don't know the fan
Fan apps - don't travel with people
The Ring does.
It's not perfect. It never will be. But it's ours - built by music lovers & artists, for music lovers & artists.
And we are just getting started.