What's the PROBLEM your product solves?

Owners of service businesses spend money on marketing and can't tell which dollar made the phone ring. We ran an agency for them since 2017 and watched the same thing every month: reports full of clicks, nothing about jobs. TruLata runs the website, search, ads, content and outbound, and counts every lead with where it came from and what it cost, on one screen. Launched today, would love to hear how others here measure what's actually working.