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UGC Campaign ROI Calculator - Model UGC spend vs paid results before briefing a creator

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Enter creator costs, number of assets, ad spend and expected CPM, CTR and conversion, and see cost per asset, cost per acquisition and break-even ROAS, plus a side-by-side against a comparable influencer post. Assumptions are editable and shown.

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This absorbed our old influencer-vs-UGC cost comparison, so you get both in one place. The defaults are conservative on purpose; change them to your numbers.