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Nicholas Scalice

Copy Analyzer by Unbounce - Analyze the effectiveness of your SaaS landing page copy

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Growth Marketing Toolbox
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Using insights from a machine learning analysis of 34K+ landing pages, the Copy Analyzer recommends simple copy optimizations to help you get more conversions while simultaneously comparing your SaaS conversion rates against thousands of industry competitors.

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Nicholas Scalice
Hunter
I’m Nicholas, a passionate growth marketer, landing page enthusiast, and founder of Earnworthy. And today, I’m excited to be helping Unbounce launch its newest tool — the Copy Analyzer that instantly grades the performance of your SaaS landing page copy and shows you how to improve it. 🚀 To my fellow copywriters — you know more than anyone else that the most important part of any landing page is the COPY — the words that sell whatever it is you’re offering. And this cleverly-named new tool helps make it easier to see if those words are just right. The Copy Analyzer evaluates different elements of your landing page, like word count and reading ease. Your personalized copy report will reveal how you match up alongside 6,855 other SaaS landing pages—and tell you how to outperform ’em. Sound interesting? Try it out on one of your SaaS landing pages and see how it can change the way you think about landing page copy, and improve your conversion rates. Got questions or feedback? Love what you’re seeing? Wanna see the Copy Analyzer for different industries? Let’s chat in the comments below— I (and a whole crew of Unbouncers) are available to answer any thoughts you might have. Looking forward to hearing what you think. 👇 Nicholas
Shana Carp
@nscalice I'd be open to testing for a VERY different industry/audience set up over the next three(ish) months - is there a way to get in touch with you? It might make an interesting case study, as I see ridiculous & surprisingly problems already with tiny, basic CRO stuff
Sarah Gooding
@nscalice @shanacarp Hi Shana, we're actually already working on a copy analyzer for ecomm and would be really interested in hearing which other industries you'd like to see. Feel free to reach out - sarah.gooding@unbounce.com.
Shana Carp
@nscalice @unbounce @sarahagoods email sent. And it isn't for ecomm 😈 It is for something completely different
Peep Laja
Copy is the most important part of any website. Love being able to get benchmarks and insights on my copy.
Nicholas Scalice
Hunter
@peeplaja Words of wisdom from the king of conversion optimization! 👑
Chelsea Scholz
Maker
The team of makers and I really enjoyed putting this together to help you see where copy updates can help increase your conversions. Let me know if it helped you below!
Sarah Gooding
Easy and fast way to grade your SaaS copy and get recommendations to improve it before you hit publish!
Maggie Crowley Sheehan
Maker
We made the Copy Analyzer to help remove some of the guess-work from your landing pages optimization. Run a page (or many pages!) through the analyzer to see exactly where to focus your copy optimization efforts for maximum ROI.
Kasey Bayne
Unbounce is always putting out amazing resources for marketers, and this is one more awesome tool to add to your list! Great tool to give quick feedback and help us all be better, more effective, copywriters.
Nicholas Scalice
Hunter
@kasey_bayne 🙌 🙌 🙌
Hiba Amin
This is such a cool tool!! Awesome work team!! 👏 So excited to use this!
Nicholas Scalice
Hunter
@hiba_amin Glad you are finding it useful Hiba!
Yam Regev
What an awesome solution, Nicholas and the Unbounce team. Thanks for sharing with us <3
Nicholas Scalice
Hunter
@yam_regev Thanks for the support, Yam. Much appreciated. Can't wait to hear how it works for the Zest.is pages.
Mustafa Khundmiri
This sounds like such an awesome tool, Nicholas! It solves a REAL problem! Excited to see how people use it :)
Nicholas Scalice
Hunter
@mkhundmiri Yes, it' is a big leap forward for conversion optimization for sure! Thanks for the support.
Partho Ghosh
Tried out the new Copy Analyzer, it's pretty freaking awesome. Fun game: try to spoof the system with websites with negative copy. Great job again Unbouncers!
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