$2k MRR after 228 days - This is what building a SaaS REALLY looks like

Today we hit $2K MRR for our startup, Ferndesk 🎉

→ It took 2 months to build it to the point were we were comfortable launching
→ It took 3 months get to $1K MRR
→ It took 2.5 months get to $2K MRR

Lots of people genuinely think that all it takes to build and grow a SaaS is an audience, and a good product.

Well I have an audience (~40K followers across X & Linkedin), and I have a great product, but building it has been an absolutely grind.

We still spend 8-12 hours a day building, marketing, talking to customers etc, and it's only after putting in so much effort that we're getting any semblance of consistent growth.

And we're still not fully profitable yet 😅

Building a SaaS means putting in the reps and showing up daily. Talking to customers to refine your positioning and messaging, shipping constantly until you're a viable alternative etc.

The people going from $0 to $10K in days are the exception, not the rule.

Here's the #1 thing helping us grow: making sure last week's work snowballs into this week. We're trying SUPER hard to conserve momentum.

Every single week, we:

• build a core feature our ICP needs

• record videos, create content around it, use it in customer conversations

• launch on our newsletter, socials, forums, communities

Then repeat.

We're putting in the reps daily to grow the business, no matter how small they may be. That work is starting to compound... big time.

The product is becoming magical and people are upgrading long before their trials expire.

And Ferndesk is quickly becoming the best documentation platform for busy founders who don't have time for docs.

We're just getting started 💪