Are AI comments a (good) future for social media?
Today I read this message:
Instagram has just added the ability to write comments with AI.
A similar option LinkedIn has (it offers pre-written recommended comments like "Congratulations")
In my opinion, social media is about being Social.
But I also understand the development of technology, the attention economy and the mass of content produced.
We are being pushed to speed up everything with artificial intelligence. That's why we see more tools on the market that will write comments for us.
How do you perceive it? Does using AI comments make sense?
I personally see it this way:
I use AI for grammar correction
This is perhaps more worthwhile for big creators to interact with their fans faster and on a large scale at minimal cost
I would rather see some cooperation between a human and AI (for example, being aware of what the AI wrote and I will edit it according to my own needs)
Maybe AI interaction will bore us so much in the online space that we will start communicating with each other offline (face-to-face).
Feel free to share your thoughts. 👇
Replies
chatWise
There is a guy in my Linkedin network, that a few months ago we paired up to support each others content. However, back then I didnt know that the guy makes 6 posts a day and comments to every piece of content on Linkedin, with AI. The guy has like 50k followers which is very strong. But in every post i make i get his comments "Great content", "wow this is exactly what it should be" which to me are ridiculous. Basically all his comments have the same structure:
praise the content + "mention the content" + "say something positive".
It is just bad. Using AI should be limited as you said to optimizing content or generate basic ideas. It should not be autonomously acting on your behalf. Unless someone sees himself or herself as a robot. Which is fine by me.
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@cryptosymposium :DD Oh my god oh my god :DDD I probably know which one he is :D and maybe two because I have two guys like that in my connections. Now, I am like: Please, cross me out from your list :D 🤣
chatWise
@busmark_w_nika hahah does one of the guys' name start with So.................???
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@cryptosymposium No :D These two are different :D
TimeAlign
@cryptosymposium honestly this just sounds exactly like Linkedin has always been haha. It's almost lazy to write the same basic responses when he can generate much more detailed responses using the exact same AI tools and response strategy.
chatWise
@matty_reed yeah... the thing is, there is no need for basic answers. Just dont do it haha
Just another step towards a dead internet, I guess
it's creepy. ＼(º □ º l|l)/
Please don't do this, skynet is not sleeping!!!!! “Panickedly running and waving his arms.”
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Today read they even make more AI things:
https://www.socialmediatoday.com/news/meta-announces-ai-ad-updates-ads-in-notifications/743262/
The future of social media is my bot interacting with your bot :D
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@mzkvisuals I want my AI influencer to influence other AI influencers to buy my AI products :D
TimeAlign
@mzkvisuals Truth
@mzkvisuals Right on target. People will stop communicating, bots will communicate with each other.:)
@a_ikryannikov yeah I will just update us :D
Tempo-Pulse
For social media, I agree to just use AI for grammar correction. Using AI to add comments to other people's posts is just incomprehensible, I thought this function could be done using emoji. How are we supposed to build meaningful social relationships with others if we don't even read what they post?
oMoo
@lesley_0516 emoji express a lot when short comment.😂😆
Tempo-Pulse
Yeh, an emoji is much more sincere and funny than an AI reply.🤔
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It feels like you have some kind of insider convo :D
Tempo-Pulse
Agree to use AI for grammar correction, but do not support using AI for comments, as it would make the comment section lack a human touch and lose the essence of commenting itself.
oMoo
@ayuanyuan reasonable man😆
Tempo-Pulse
@amiaomomo 🤟
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Feel it the same way. :)
Probably we all want something "human" in the comments, but I think that using AI has some benefits. As for me, it's mainly grammar checking and clarity (e.g. the structure of sentences). Compared to popular translators like Google Translate, AI like ChatGPT seems to be more correct and natural.
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Sometimes is AI good but still can change your wording and tone of voice – so I need to do an intervention. Because it doesn't sound like me.
In the field of human communication, it's essential to consider expectations. Does the person expect that they might be talking to AI, or do they believe they are interacting with a real human? In this case, transparency is crucial when using AI—otherwise, you risk damaging your reputation both as an individual and as a professional.
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I admit that I use AI – but have pretty in control the output – in other words – I still intervene in replies.
@busmark_w_nika I’d see this as more of a conversation with a person rather than just AI. It’s like talking to a foreigner while using a tool (a dictionary) to assist the conversation.
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@kirill_golubovskiy quite good metaphor :)
Product Hunt
Not to come out the gate immediately negative, but haaaate it. I don't want to talk to a robot on social media 🤷♂️ Especially on LinkedIn - it's gotten BAD. 9 months of unemployment was torture with all the AI outreach from recruiters, engagement farmers, "SEO experts", and it's still ongoing.
I miss Instagram, Twitter, and even Tumblr back in the day when it was people sh!t posting and having fun. I'm also on the fence of going back to a basic, maybe flip, phone and using my iPhone for stuff while connected to WiFi just to simplify life with everything feeling so artificial lately.
Don't want to share too much, but we also see these AI comments on @Product Hunt...and yes, we know. Yes, they get removed. (Please stop 😭)
The auto-generated comments are also sooo not genuine because it's obvious you just clicked a button and sent it or put in a prompt. I definitely understand how it can make communicating with lots of people easier, and it's an amazing tool for grammar (shoutout @grammarly, you're a real one). However, those are both instances of tools. When people replace ALL their interactions with AI, it just feels fake.
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@grammarly @ben_griese It is like you said. When one doesn't bother to create some reasonable answer, it is better he/she doesn't reply at all. :D
To be honest, some AI generated comments or accounts made my day.
This was my favourites: https://www.linkedin.com/posts/nika-kotlarikova_when-robert-pattinson-tries-to-be-incognito-activity-7214538856623149057-9ULM 😃
I concur with your thoughts. I think the human element is taken out from this if you don't type it yourself.
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@ajinsunny Do you see possible synergy? Because I think at some point we should use both.
@busmark_w_nika I do see synergy, but the important part about writing comments to another person is that it is perceived with the notion that the comment is received from the other person.
I think the emotional aspect of the comment will not be well perceived by the receiver of the comment if it is a mixture of AI suggested comment and human part of the comment.
Let's ask AI :D
AI-generated comments on social media could go either way—it depends on how they’re used.
Potential Benefits:
✅ More engagement: AI could keep conversations flowing by generating relevant responses, preventing posts from feeling ignored.
✅ Moderation & filtering: AI could help reduce spam, hate speech, or low-quality comments, making discussions more meaningful.
✅ Bridging language barriers: AI-powered comments could enable smoother multilingual conversations.
✅ Personalized interaction: AI could generate thoughtful responses tailored to users' tone and interests.
Risks & Downsides:
⚠️ Fake engagement: AI-driven comments could make social media feel even more artificial, prioritizing quantity over quality.
⚠️ Loss of authenticity: Social interactions could become hollow if people rely on AI to respond instead of writing their own thoughts.
⚠️ Manipulation & bias: AI-generated comments could be used to push agendas, spread misinformation, or reinforce existing biases.
⚠️ Echo chambers: AI might reinforce popular opinions rather than foster honest debate.
Bottom Line?
If AI is used ethically—as a tool to assist rather than replace human interaction—it could enhance social media. But if it turns into a flood of bot-generated noise, it could make social platforms feel even less human.
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@stefaniya_sparysheva My POV is that when someone answers with AI comments, it is not His/Her honest opinion. In that case, the point of my post is totally useless and I could write that post into the ChatGPT and have a talk with it. :D
@busmark_w_nika I agree. I guess it depends on how AI is used, if it’s just assisting, it could be helpful. If it replaces real thoughts and conversations, then yes, it could be the problem.