Are founders underestimating AI citations as a growth channel?

A lot of teams still think about SEO only in terms of rankings and traffic. Lately though, it feels like another layer is becoming important: whether your content gets picked up inside AI answers at all.

We’ve been watching this more closely and one thing stands out: content that ranks is not always the content that gets cited.

Curious how other people here see it. Are you actively thinking about AI visibility yet, or still mostly focused on traditional SEO?