Breaking our own rule: the technical case for Link-to-Ting
A recurring request from Ting users was for a shareable "scheduling link". No matter how much we believe in our unique approach, Calendly has changed the game, and links are ubiquitous across the internet.
But Ting’s mission is to keep the user and guest in places they already communicate, like email or WhatsApp.
So @dbul and I asked ourselves: how can we give users a link without building a web app? The answer was to go back to basics.
Our new shareable links (meet-ting.com/to/name) are just simple redirects to a mailto: link. The result is a process that stays entirely within the email client.
Users get the shareable link they need, and anyone they send it to gets a frictionless experience: no new platform to navigate and absolutely no sign-up required. It's as simple as sending an email.
We're especially proud of this feature because our newest junior developer delivered it within his first week. It might sound simple, but he tackled all the hidden complexities (edge cases, bugs, and design) to get it done.
P.S. Links are generated from your name. Want a custom one like /to/your-brand? DM us.
Mariana - Co-founder & CTO
Replies
Really clever approach — I like how you solved the “scheduling link” problem without building a full web app. Keeping everything inside email preserves the simplicity most tools overcomplicate. We explored something similar while testing lightweight redirect flows at Inat Bix app
and this solution hits the balance between usability and minimalism perfectly.
Triforce Todos
Do users miss features like availability preview, or does email cover 90% of cases?
Meet-Ting