Building a workforce management platform for manufacturing — solo dev, 7 months in
Hey PH community — I'm Sam, solo founder building ShiftArmor.
The problem: Manufacturers still run workforce ops across 4-5 disconnected tools — paper schedules, Excel safety logs, separate time clocks, filing cabinets full of training records. When OSHA shows up for an audit, it's a fire drill.
What I built: One platform that handles scheduling, time & attendance, incident tracking, OSHA compliance (auto-generates 300/301/300A forms), training matrix, risk scoring, and leave management. Built for plants and warehouses, not restaurants or retail.
Stack: Next.js + TypeScript, PostgreSQL, deployed on AWS ECS. Built the whole thing solo — no co-founder, no funding.
Where I'm at honestly:
- Product is live and fully functional
- Running cold outbound campaigns to midwest manufacturers
- Getting decent open rates but almost no replies
- Zero paying customers so far
- Pricing at $499-$1,999/mo depending on plant size
What I'm figuring out:
- Is cold email the right channel for this buyer, or do plant managers not check email?
- Landing page: does it communicate value fast enough? → www.shiftarmor.net
- Am I trying to do too much in one product, or is the all-in-one angle the actual differentiator?
Would love to hear from anyone who's sold into industrial/manufacturing, or any solo founders who've cracked the "zero to first customer" problem in a traditional industry. What worked?

Replies
@samuel_bober cold emails probably aren’t the move for plant managers. They’re usually out on the floor, not glued to their inbox, so decent opens with zero replies is pretty common.
Try LinkedIn Sales Navigator instead, the landing page actually looks good, the product built is good just find the right customer...
@vova_lavrik Thank you for the input, I will give Sales Navigator a shot. I appreciate you checking out the site.