Do you click for the cool logo or the clever tagline?
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We all spend hours obsessing over every pixel and word before a launch, but I’m curious about what actually works on you as a user.
When you’re scrolling through the top products of the day, what is the one thing that actually makes you stop and click?
The Icon/Logo: Does a sleek, high-quality aesthetic signal a better product to you?
The Tagline: Does a clever or "punchy" one-liner win you over?
The Upvote Count: Do you only click things that are already trending?
The Problem: Do you ignore the branding and only click if the name solves a pain point you have right now?
I’m currently refining my own approach and would love to hear your "click triggers."
What caught your eye today?
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Replies
I'd add another option: Social proof. There's a high chance I'd click a product upvoted and/or commented by someone I follow.
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@fmerian or hunted by a PH rockstar like you man! 🙌🏻 🙌🏻 🙌🏻
your words mean the world 🫶
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I only look at the tagline and if it sounds interesting, I check out the logo, design, website, etc. For PH in particular, I look at the upvote count as well. It is always interesting what other people recognize as upvote-worthy. Also, I'm open to checking out projects that solve a problem I'm not familiar with or I don't have if they otherwise look interesting.
I'll go with this order:
1.Icon,
2.Icon colors (I've made an app for this),
3.Tagline,
4.Upvotes count (though it can be manipulated),
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@colenikol Nicee!! Share the link please
Tagline gets the click but the logo gets the memory. If the tagline doesn't immediately signal "this is for me" nothing else matters in that moment. But on a platform like PH where you're sitting next to dozens of other products, the logo is what sticks after someone's scrolled past. You're not just competing for clicks, you're competing for mindshare. We spent a lot of time on ours for exactly this reason... Totally relate to obsessing over every pixel and word before a launch!
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@shanntlt sorry for the late reply! Graphic designers love this comment. And personally agree, first touch is for the tagline, but logo makes it memorable. Thanks for sharing your thoughts
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