Does it make sense to create a marketing course? [The latest App Mafia "case"]
I don't know what it is, but I feel like everyone was fed up with these courses a year ago (I have to admit that I was also thinking about creating one, but at this time, everyone was profiled as a "marketing guru").
When I thought it was over... ONE BIG SURPRISE... it is not, and some guys on X (called App Mafia) dropped one worth $997.
It has received a lot of criticism for the Andrew Tate style in which they present it.
I have to admit that from a marketing perspective, they have served their purpose: they are spreading quickly, people are talking about them, sharing them. I think it will find its target audience, but I don’t completely agree with the concept.
What do you think?
Does it make sense to create a marketing course?
What is your take on the way those young guys presented?
What could be done better?
Replies
This is the sort of thing that I usually write off as a scam. Even if it's not, there re so many scams out there, I'd automatically assume it is one.
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@tmtabor Guys hosted a Twitter space yesterday, and oddly enough, they had a huge audience that listened to them. Probably their plan worked partially.
IXORD
New courses will definitely be beneficial for all of us, as fresh, well-presented information is very effective. However, for other users to take the course, you need to prove that it’s truly worth it, which is also quite a challenge. Although, as you mentioned, if people are good at selling, then even a marketing course will sell well xd
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@ixord I would like to see those people who really bought that course :D
IXORD
@busmark_w_nika XD
I once did a social media bootcamp at miami ad school, online, almost like social media marketing. Shelled out a lot of money for it. And till date? It's one of the most disappointing courses I ever spent my money on. I regret spending on that. The marketing of the course was so good but they 95% under delivered for me. Should have known that algorithms change and I could have learned much more randomly online and by doing stuff
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@mirabellemorah What was the cost of the course? I mean pricing.
@busmark_w_nika like 5k usd
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@mirabellemorah TBH, I wouldn't give such money for a course even to myself :D
depends what's inside
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@byalexai After such hate on Twitter, I am not so sure whether I want to know it :D
there is definitely a point if you bring new value !
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@oleksandr_samoilenko Well, but from their video, even they didn't know what they were doing! :D https://x.com/TakoTreba/status/1959969379401028063
TinyCommand
Creating a marketing course does make sense, but only if it goes beyond the generic “confidence + hustle” angle. There’s already an oversupply of those. Where I’ve seen courses really work is when they’re niche-specific or deeply tactical like focusing on SaaS growth or healthcare D2C marketing.
The Andrew Tate–style delivery is clearly a growth hack. It grabs attention and sparks debate, but it also risks eroding credibility. People may watch and share for the spectacle, but they’re less likely to trust or buy into the actual content unless substance backs it up.
If they balanced that energy with real case studies or data-backed playbooks, they could keep the virality while also building authority. Right now, it feels optimized for reach more than impact.
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@priyanka_gosai1 Who knows what happened to those guys? I haven't heard about them since then. :D