Does my tool solve an actual problem for more than just me?
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I've been in marketing for over a decade. Unfortunately, during that time, I've had campaigns go dark because a product release broke tracking for my campaigns. It wouldn't be until the following day or even a few days when I was checking on campaigns that I'd notice specific events (and KPIs) were down significantly.
Because of this, I built kickin.io for my personal use but am hopeful that it provides value for other marketers as well.
I'd love to hear from those managing paid campaigns: do you use tools like this or do you solely go off of what specific platforms tell you as it relates to their events?
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