Feature selling vs problem solving : MarketFit is live now!

When you think of this question - Feature selling vs problem solving , think of yourself as a buyer –

1. Do you want to hear about features or do you want to hear about solutions to your problems/ pain-points?

2. Do you like sellers who answer your questions instantly (& accurately) vs those who answer vaguely or ask for time to get back?

3. Do you like sellers who even bring up problem-areas/ideas that you missed & their solutions?

4. Do you like short, focused, contextual meetings or do you want to just continue to discuss several points over long meetings.

Everyone is looking for those who solve it for them & solve it quickly.

That’s why “let me get back to you” is not a loved phrase – it eats 60% of the sales cycle time.

Over my career, I adopted this approach “Solve. Don’t Sell”. Looks odd but I was always genuinely interested in solving the problems of the buyers – it gave me a kick. I think I got it from my love of Maths. It helped convert 70% opportunities.

That’s what got converted into MarketFit product accidentally/ unintentionally…while I was experimenting with several things all at once.

That’s how the tag line came to “Sales AI: Don’t Sell. Solve Problems”.

Smile of a delighted customer makes all the effort worth it.

We are live on PH at this moment. Appreciate your support and comments please!