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Ram Ganesan

How did you validate the need for your startup product?

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Sivi AI
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When we started Sivi, we interviewed various user personas to assess their interest in using AI design tools. When we presented the prototypes, we discovered that business owners and marketers showed remarkable enthusiasm about the product. This validation served as a strong motivation, inspiring us to move forward with the development of Sivi AI. I'd love to hear your experiences and insights.
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Frank Sondors
Did many user interviews. Sourced via cold emails using our own tech salesforge.ai , Slack Communities, Whatsapp groups, Discord and LinkedIn. As we will be dogfooding our own tech, we're also the intended audience of our tech, which makes product roadmapping much easier and reduces the likelihood of making wrong product decisions.
Janine N
@profy17 user interviews are invaluable for creating great products! The synthesis can be difficult, but it's totally worth it. May I asked how you structured the learnings from your interviews and how you turned it into features for your product?
Frank Sondors
@janine_nitz we recorded every interview, had also detailed notes, and then highlighted items we were willing to commit to as part of our early and long-term product roadmap. We use canny.io where the users to be able to file feature requests and then being able to upvote them. You can use RICE model to help you prioritize: https://www.productplan.com/glos... Also a friend of mine has built https://www.userdex.ai/ - check it out. Really powerful stuff.
Janine N
@profy17 Nice, thanks for the recommendations!
Ram Ganesan
@profy17 communities are a good starting point
Tim
@profy17 how many users have you interviewed? Did you iterate the demo with each sprint?
Vlad Golub
We conducted surveys and analyzed market trends to validate the need for our product. Our findings convinced us that there was a high demand for a user-friendly project management tool for remote teams, leading us to develop our startup.
Frank Sondors
@realvladgolub any reason you didn't do user interviews?
Vlad Golub
@profy17 "surveys" in my case were user interviews 😅😅
Paul Pamfil
In general research is a great way to validate it, but from my point of view the MVP is the best way to learn about a need in the market
Janine N
We built an MVP and before even paper prototypes to validate our core assumptions and did qualitative user interviews to get an idea of attitudes and opinions of our problem space. Without that, we would not have been able to build Liffery. Liffery is launching today here on Product Hunt if you would like to support our launch :)
Leo J Barnett
Combination of user interviews and DM's! Calls sometimes paid. DMing key people - Make a super simple single image or 30s video explainer! In the creator space have also bought coffees via their links pre-asking for interviews / feedback. Always works! Always get initial first impressions on your product and always identify their key problems and pains to ensure on track.
Ram Ganesan
@leojbarnett awesome, do you take the most common need across. As there will be biases
Leo J Barnett
@janakg Absolutely, I bullet point the majority of comments in a google sheet then find themes and prioritise the key leaders and low/cost high value options. I also encourage them to say what they really don't like about what we're doing to poke for possible true feelings.
Ram Ganesan
@leojbarnett process is great
Adrián de Pedro
In addition validate, discover, I use hacks of this type to ensure demand: 1) spy on the competition, buy several times and analyze the invoice number 2) obtain all the searches that are carried out on your idea and they are transactional keywords 3) listen , social listening and ask that people. Surveys, interviews, etc.
Nuno Reis
My co-founder needed it as he's in the field eh and that is a generic problem
James Hallahan
It was a big problem in my life, and would solve the exact problem in my life - ✅ Conducting approx 100 potential user surveys, I found 90% of these people had the same problem - ✅ While we build, utilising a waitlist with content marketing. Waitlist growing 20% or more every week - ✅
Vrinda Gupta
+1 to talking to users, nothing beats user validation of the problem. In my case, I personally experienced the problem that my startup is solving. I was rejected from the credit card that I helped build at Visa - the Chase Sapphire Reserve! Personal resonance with the problem meant that I could deeply empathize with users, and dogfood my own product.
Hazel Lim
I think another really good question is WHEN did you validate the need for your startup product. As a venture builder at a startup studio, I see many startup founders spend months working on an MVP only to start validation too late (made this mistake myself as well). Some products do not need an MVP at the early validation stages.
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