How do you find a hunter for your product launch?
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As I come really close to launching "MarketFit", I have read about benefits of engaging a Hunter - both from the perspective of credibility and visibility.
I have heard that some Hunters are more focused on hunting in a niche eg only Dev tools, while others are agnostic to the niche/category. So, is it really like approaching each hunter individually and checking their interest in hunting your product or is there a forum via PH?
Also, for those who already got a hunter for their product, did you see the difference in the interest in your product? How long before did you reach out to hunters? Did they charge you money (directly or indirectly)?
Also, any Hunters reading this - would be great if you could help us.
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I reached out a month before launch. The hunter guided me on positioning too, not just posting. That clarity helped. No fees involved, just a shared excitement about my product.
@parker_molley Thanks. What was the name of the product you launched through the hunter?
Cal ID
Have been in your shoes and I'm still kinda there.
Reach out to a few hunters whose taste/style feels right for your product’s vibe, sometimes a casual DM with your story works better than a pitch deck. No need for a directory, just scan recent launches in your space, see who hunted them, and slide into their DMs with context. Most good hunters don’t charge or ask for features, they just like spotting real people building cool stuff. But honestly, having your early community on board is still the real win. The hunter helps with discovery, your people help with the launch. Good luck with MarketFit, let us know how it goes!