We all have heard the advice "Talk to your Users" and most of us try to do so but we struggle to do it the right way.
Talking to customers is an art and it is more important than ever to stay close to your users.
Opening up the discussion for the community to share their best practices on "Talking to Users/Customers"
I typically use The Mom Test. Don't talk about solutions and don't ask for solutions. Talk about their past, not the future. Talk about their struggles, experiences, pain points, etc. Talk less and listen more. Have 20 conversations with one type of customer, rather than 1 conversation with 20 types. Dig deep to uncover the root problem. That will change what you build.
@samir_moussa Love the idea of the Mom Test. I actually still run ideas and phrasing by my mom to make sure I'm speaking on the right level for certain situations :)
Hey Mayank, I've typically found that if I can get face to face with a user it usually ends up better than cold emails or standard text based messages. If you want you can check out my tool (plug for our Ship page too https://www.producthunt.com/upco...) We allow you speak directly to customers through video audio or text with interactive videos you can place on site or in app. Would love to know if you feel this solves a pain point for you.
@daniilgdg Can be really scary! But I love the positivity
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Hey!
The basic rule is culture. Even if the other side is wrong, it is important to stay calm and politely close the conversation ... If work allows you - communicate with users online, correspondence, tests ...
Hey @mishra_mayank
In addition to what @samir_moussa has mentioned,
I'd say building a relationship with them where they feel comfortable to be talking about the core of the problem and looking to work with you not as a customer but with the intent to build something greater.
This is especially good for the early customers.
I always ensure that I try to find the customer pain points rather than getting carried away by appreciation.
As entrepreneurs, it's common that we want to hear things which we'd like to hear but a well thought out critique is as valuable as gold.
What a customer says and does are also quite different. So I try to make a customer try out my product and get an overview of what worked & what didn't.
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Not using all caps for starters ;)
I agree the previous posts - start by listening. Also approach conversations as a collaboration - users often have something of value to add even if it does not appear so on the surface.
I use these tips by Eric Migicovsky:
https://www.producthunt.com/discussions/eric-migicovsky-how-to-talk-to-users-summary
My goal of user interviews β is to extract information from the person that I'm talking to. To extract data that will help me improve the product or improve my marketing or improve my positioning.
My core questions:
1. What's theΒ most challenging partΒ for you about building a landing page?
2. Can you tell me about theΒ last timeΒ you encountered that problem?
3.Β WhyΒ was that hard?
4.Β WhatΒ have you done to try to solve the problem?
5.Β What don't you loveΒ about the solutions you'veΒ already tried?
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