Jeremy Lasne

How I use other people’s wins to ship faster & be profitable

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I’ve seen the same pattern again and again: the founders who copy winners thoughtfully stay in the game longer.

  • Not the ones with the wildest ideas.

  • The ones who pay close attention, rewind other people’s launches.

And instead of saying “nice,” they ask, “what exactly did they do here that I can reuse?”

That’s the core of my philosophy.

You just have to admit one thing: they got a result you want.

Maybe they hit $1,000 MRR fast.

Maybe they filled a waitlist with 500 people from a tiny niche.

Once you accept that, copying stops feeling dirty.

It becomes honest: “they solved a problem I also have, so I’ll study the move that worked.”

Copying winners, done right, is not about turning yourself into a clone/copycat.

You look at:

  • How clearly they picked a niche.

  • How simple their first offer was.

  • How they reached their first users.

Then you map that onto your reality:

  • Your niche, not theirs.

  • Your words, not their copy.

  • Your constraints in time, skills, and budget.

What you copy is the strategy:

  • You still have to execute, for sure

  • You still have to talk to users, ship, and adjust, code.

Thoughtful copying is different.

Suddenly, you’re not chasing trends.

You’re borrowing moves from people a few steps ahead on a similar path.

That’s what “startup moves worth copying” really means to me. and that’s the tagline of my newsletter : startuphunt.io

Today 270 people trusted me and I already get some good returns.

Moves that are: proven, visible & small enough that a solo founder can try them today.

You start seeing patterns everywhere.

And over time, you build your own internal library of “this type of project → these three moves usually work first.”

That library, that mindset, is the real asset.

Whether you read my stuff or not, I want you to leave with this belief:

You don’t have to invent a brand‑new path.

you can walk into a winner one and tweak it yours. It will be unique.

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AJ

It's all about familiarity. It sells.

People won't buy what they don't understand, no matter how innovative or good. It has to be obvious and dead simple.

We learn by association, when we copy and adapt we are doing the most natural thing.

Jeremy Lasne

@build_with_aj it's the idea ! When I was sharing my newsletter people where like "you incentive copycats"

no i incentive you to stop wasting time and clarify your strategy ahah

AJ

@jeremy_lasne 

the virgin copycat vs the chad taking inspiration

That's all it is. learn from others, contextualize to your domain.

No shame in taking existing knowledge