How will SaaS get discovered when users ask AI instead of Google?

One trend I've been thinking a lot about while building RankLayer is how quickly search behavior is changing.

More and more users are asking tools like ChatGPT, Perplexity, and Gemini for recommendations instead of browsing Google results.

Instead of:

“best SEO tool for SaaS”

people ask:

“What are the best SEO tools for SaaS startups?”

and get a direct answer.

This raises an interesting question for SaaS founders:

How do you make sure your product appears in AI answers?

Traditional SEO focuses on ranking pages in search engines.
But AI discovery seems to depend more on structured information, entities, and clear content architecture.

I'm curious how other founders are thinking about this.

• Are you optimizing for AI search yet?
• Do you think AI discovery will replace traditional SEO?
• Or will both coexist?

Would love to hear how others in the SaaS community are approaching this.