Sergey Kondukov

LaunchMe - First 2 weeks result after release on the AppStore

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Getting approved by Apple takes a month for me because they keep rejecting it with the reason "Feels too much like Launchpad," but then I’ve finally got approved, and LaunchMe was released on 1st November.


Early time that impacted release
While I worked on LaunchMe I posted about it on Threads, Reddit, TikTok and YouTube. In first month of sharing process i've got about 1-1.5M views combined and after opened TestFlight testing i've got 2150 submissions to test the app. But because of TestFlight bug only 50% was successfully installed, and other half was asked for code by TestFlight even it was Public Invite. Anyway I've got a lot of early users who helped me a lot with finding bugs and improvements of LaunchMe.

Result of firs 2 weeks after release (no marketing yet, only my community and search on AppStore)
- 1180 app downloads with 38% Conversion Rate from viewed product page
- 92 sales for $767
- #143 in top Utilities USA AppStore, #59 in Thailand (I was there about week)

I think result is so good and I proud of it because Conversion Rate is pretty high for this category and its about 7-8%.

Now im working on marketing and some updates to improve product.

Thanks for reading!

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Sergey Kondukov

If you have good experience of working with UGC creators, please leave some tips, it will be very helpful