Learnings on differences between launching in 2024 and 2026
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Hi everyone, I was responsible for a launch in November 2024 which did very well and would love to get your guidance on the main differences and best practices on how to perform well on our Product Hunt launch. As this is my own company now, would love to hear your guidance!
I noticed that the teaser pages do not exist anymore so I guess the message to audience and sharing teaser page does not make sense anymore. Any other things that matter now / differ?
Thanks, Alex
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I'm honestly finding it highly confusing how to even promote a launch. I have the product, it's ready to go, it works, it's tested, it's free to use, but I keep running into the same issue as you.
I've automated a lot of Twitter. Reddit/Discord seems to be a no-go for marketing your own stuff, it's completely hostile to it, which results in people trying to get around it by posting "insights" under the guise of promotion so they don't get flagged. If you do spend time organically interacting with the community, you still end up getting hostility when you finally do promote your product.
How do I get eyes on this? I thought making a Product Hunt launch would help, but it turns out you need to market the launch itself. It's a chicken and egg situation. You need a following to launch, but you need to launch to get a following.