Long, long time employee - first time entrepeneur

Making is easy (sort of). Marketing is hard.

I've been under-employed for a while now, after a long stint as a software developer at various big companies (FT, NTT, others). Had a bit of a fall from grace worthy of those talent show montages - and here I am pulling myself back up with a product I've built myself on zero budget.

I'll pass out tissues for anyone who's teared up already.

My idea is simple: Ever posted something on social media you'd rather your employer, clients, or border control didn't see? My product helps find that stuff before it causes problems.

• The product is technically strong - I can write and architect code, this isn't something flung-together with Claude and a prayer.

• It's a new angle on reputation management - no direct competition I've found, but no customers either. Yet.

Ran a free trial - 7 signups, 1 paying customer, zero feedback. Turns out free trials attract tyre-kickers, not engaged users.

So, ProductHunt: How do you get past the "cold email to info@bigcompany.com" stage with zero budget? What actually works for solo makers trying to break into B2B?