Our AI chatbot just helped a client achieve 200% conversion rate increase
Hey Product Hunt community! Excited to share a case study from our recent client implementation.
Background -- At NoForm AI, we wrapped up a project with Cheqmark (a checklist creation platform) that had some incredible results.
The challenge -- Their users were struggling to find relevant templates, support was overwhelmed with repetitive questions, and conversion rates were lower than expected despite having great content.
Results after implementing our AI assistant:
200% conversion rate increase on key template pages
5,400 visitors engaged with the chatbot
38.8% increase in template gallery interactions
50% reduction in contact form usage (users preferred instant chatbot help)
Users scrolled much deeper into pages (16% to 53% reaching bottom of key pages)
Most interesting insight -- The chatbot didn't just answer questions - it actively guided users to discover features and content they didn't know existed.
We're really proud of these results and what it means for user experience in the AI assistance space.
Happy to answer any questions about the implementation or check out this case study for specific details!
Replies
Really impressive results 👏 - especially the conversion rate lift tied directly to guiding users toward under-discovered features. That “assistant as a discovery engine” angle feels like a big unlock beyond just Q&A.
I’m curious about two things:
How did you balance proactive guidance vs. user-driven queries? (e.g., did the chatbot surface suggestions contextually, or did users have to trigger it first?)
From your perspective, do you see this working best for template-heavy/content-rich platforms like Cheqmark, or could it translate equally well to SaaS tools where education is more about workflows/features than content?
@mahnoor_shahid1 Great questions!
A hybrid approach has been used with NoForm features such as:
Conversation starters - The chatbot didn't just wait for users to ask for help. Cheqmark used pop-up messages to start conversations with visitors on certain pages.
Quick replies - Once a conversation started, the quick replies were used to guide users further. These were a set of suggested responses that helped a user navigate to under-discovered features with a single click.
This approach is a great fit for both content-heavy platforms and SaaS tools.
In a SaaS business, users often don't know what they don't know.
They might only use one or two features, completely missing out on other valuable tools that could save them time and effort. NoForm's AI assistant can act as a personal, always-on guide, helping users discover and use those powerful but underutilized features.
It goes beyond simple questions and answers. It can share links to helpful articles and assist with booking a call or demo. The end result is an AI assistant that not only answers questions but actively helps a business grow.