Reaching consumers outside the tech bubble – what's working for you?🤔

Building a browser extension for fashion shoppers taught me something I didn't expect: the tech isn't the hard part.

I'm a solo founder working on a shopping tool. My target users are women aged 15-35 who want to look good and save money. They're not on Product Hunt. They don't hang out in founder communities. They discover products through TikTok hauls and Instagram reels.

My challenge: How do you reach consumers who don't know they need your product yet?

Here's what I've tested so far:

💸 Paid ads – expensive, low conversion. CPAs are brutal for a free extension.

📩 Cold outreach to micro-influencers – slow, but seeing some traction. Currently reaching out to ~15 creators.

🔍 Chrome Web Store SEO – feels like a total black box. Anyone cracked this?

For those building consumer products outside the typical "tech bubble"

– what's actually worked for you?

Especially curious about:

→ Influencer marketing on a bootstrap budget

→ Organic channels that convert for non-tech audiences

→ Any wins (or failures) you can share