Testing behavioral fintech: Can emotions become a savings trigger?

Hey Product Hunt!

I'm Kavya, building FeelFund - a behavioral fintech app.

The insight: People don't struggle to save because of income or discipline. They struggle because emotions drive financial decisions. Stressed? Impulse buy. Happy? Treat yourself. Anxious? Avoid finances entirely.

The experiment: What if we redirected those emotions instead of fighting them?

Feel stressed → ₹50 auto-saves to your emergency fund

Feel happy → Progress toward your goals

Feel anxious → Moment of awareness + financial action

I'm launching a 7-day virtual demo to test if this behavioral loop creates sticky habits.

What you'll do:

• Daily emotional check-in (10 seconds)

• Watch virtual savings grow

• Build dual habits: emotional awareness + financial discipline

Looking for feedback:

• Does this behavioral approach resonate?

• Would you use this with real money?

• What's missing or broken?

Try the demo: FeelFund

(Note: Virtual money for now, email reminders at 5:30 PM IST)

Would love honest feedback from this community! Do you struggle with saving money or emotions driving your financial decisions?