this is what Product Hunt does for you ^_^
we launched here in July 2024 with 10 beta users, a DM automation tool, and, honestly, more conviction than proof. This community gave us our first real week. The feedback was direct, sometimes brutal, and we took most of it seriously.
today, we're back with 10,000+ users and announcing a full AI Agent for Instagram, a product that looks nothing like what we launched with. That's not a coincidence. That's this community.
https://www.producthunt.com/products/inro?launch=inro-ai
launch day is always a little chaotic, and today is no different.
the team's been up since early, people reaching us constantly for launch promotion on linkedin :P
A lot of new users popping us in too :)
so we're live, we're incredibly proud of what we've built, and we'd love for you to try it.
it's 7 days free, then 50% off Pro if you decide to continue as a thank-you!
and if something doesn't work the way you'd expect, tell me in the comments. that's exactly how we got here in the first place 🚀
I'm sure that once you try us, you won't go back to simple Instagram automation tools ;)
(P.S - oh and we have launched twice here now so if you have any questions about Inrō or launching experience, please shoot away in the comments)
Replies
Would love any tips and tricks you might have for a succesfull launch!
Inrō
@wissem_ksantini33 Happy to share what we've learned, both from our 2024 launch and this one!
A few things that genuinely moved the needle for us:
Forums like this one: Engaging here before launch day builds familiarity. People upvote products from people they recognise, not just products they discover cold.
Engage with other recent launches: Comment genuinely on other products in the days leading up. It's not just good karma, it gets you visible to an active audience.
Warm up your socials early: Don't announce on launch day, tease it. Build anticipation in the week leading up so your audience is ready to act the moment you go live.
Newsletter if you have one: Your existing audience is your most reliable source of early upvotes. Even a small warm list converts better than cold traffic.
Get hunted by someone with credibility: If you can, having someone established hunt you makes a real difference over self-hunting.
Verify everything beforehand: Accounts, links, discount codes, onboarding flow. You don't want to find a broken link on launch morning.
Organise everything in Notion: One doc with your launch checklist, comment templates, team responsibilities, and assets. Chaos is guaranteed on launch day, having everything in one place saves you.
Update your product page and homepage: People will check your website. Make sure it reflects what you're launching, not what you built six months ago.
Most importantly, stay in the comments all day. That's where launches are actually won :)
@wissem_ksantini33 That's the millioon dollar question. Based on Intro's story, it seems like engaging with the community early and being open to brutal feedback is key. I'm also preparing launch soon and seeing stories like this really helps focus on what matters: the users, not just the features.
Inrō
@wissem_ksantini33 @emre_yilmaz_easyparser That's exactly it. The features matter, but they only get good because of the users behind them. Some of the stuff we shipped in the last 20 months came directly from comments on our 2024 launch page.
One thing I'd add: don't just listen to the positive feedback. The brutal comments are the ones worth sitting with. They're uncomfortable but they're usually the most accurate signal of what actually needs fixing.
Good luck with your launch, would love to see it when you go live. Drop it here when you do 🚀
Inrō
the rest of the team is here too for any questions or help :)
Inrō
@etiennegatti count me in haha
the 'product looks nothing like what we launched with' line is the real story here. most teams refuse to do that pivot and end up dying with the original idea. shipping a v2 that contradicts v1 takes guts. congrats on 10k 🙌
Inrō
@saad_el_gueddari Thank you Saad. Do try it out today :)