We believe websites are going away. At least, in the traditional sense.

Not tomorrow, but more and more people are discovering products, comparing options, and making decisions through AI agents like ChatGPT, Perplexity, and OpenClaw. In this case, they never visit a homepage. They never see a landing page. They just get a recommendation from an AI, and either the brand is in that answer or it isn't. This changes everything about marketing. The question is no longer "how do I rank on Google" but "how do I get cited by an LLM?"

We've been working on this problem at sitefire for the past months, and here's what we've learned so far:

- The content that ranks well in traditional search is often NOT the content that gets cited by AI agents.

- AI models heavily favor third-party sources (press, Reddit, forums) over your own website.

- Small, specific pages outperform broad "ultimate guide" style content.

- And honestly: Most brands have no idea whether AI agents mention them at all.

We think the brands that figure out "content design for AI agents" first will have a massive compounding advantage, similar to early SEO adopters in the 2000s.

Curious what this community thinks. Do you agree that the web is shifting toward agent-mediated discovery? Or do you think traditional websites still have a long runway? Would love to hear how you're thinking about this, especially if you're a founder or marketer.