Not tomorrow, but more and more people are discovering products, comparing options, and making decisions through AI agents like ChatGPT, Perplexity, and OpenClaw. In this case, they never visit a homepage. They never see a landing page. They just get a recommendation from an AI, and either the brand is in that answer or it isn't. This changes everything about marketing. The question is no longer "how do I rank on Google" but "how do I get cited by an LLM?"
We've been working on this problem at sitefire for the past months, and here's what we've learned so far:
- The content that ranks well in traditional search is often NOT the content that gets cited by AI agents.
- AI models heavily favor third-party sources (press, Reddit, forums) over your own website.
we are Jochen and Vincent, founders of sitefire. With sitefire, we are building the marketing suite for the agentic web. We help brands to create content that gets their products discovered and used by AI agents like ChatGPT and OpenClaw.
We are a startup from Munich, backed by Y Combinator, and currently located in San Francisco. Happy to answer any questions about us or sitefire!
sitefire (YC W26) is the marketing suite for the agentic web. We don't just monitor - we act: sitefire agents analyze what content drives citations, write brand-aware articles, and push to your CMS (Framer, Webflow). sitefire agents also surface PR outlets and UGC that influences AI answers, and provide tailor-made outreach suggestions. Save yourself a SEO and content person, and use sitefire to start marketing to agents.
