We kept missing critical alerts… so we built a solution

While running our own products and servers, we kept running into the same frustrating issue: important alerts getting buried in noise.

Servers, payments, webhooks, automation jobs — everything sends notifications. Eventually you end up with alerts across:

• Email
• Slack
• Dashboards
• Monitoring tools

The result? Alert fatigue.

The worst part is when a critical alert fires once and disappears, and you only notice hours later.

After a few painful “how did we miss this?” moments, we decided to build something to fix it.

The idea is simple:

• Centralize alerts in one place
• Apply smart rules so only meaningful events notify you
• Allow teams to acknowledge, add note and comment.

For example, instead of sending every event, smart alerts notify only when something important happens:

• E-commerce store: Alert if orders suddenly drop to zero for an hour, which may indicate a checkout or payment issue.

• Payments: Notify only if payment failures spike above normal levels, instead of alerting on every failed payment.

• Server monitoring: Alert if CPU stays above 80% for more than 5 minutes, rather than every temporary spike.

• Automation / AI agents: Alert if an expected job or task doesn’t run on time or stops producing output.

• IoT / smart devices: Notify if a device stops sending updates or goes offline unexpectedly.

• Deployment pipelines: Alert only when a build or deployment fails, not for every successful run.

We’re preparing to launch this tomorrow and would love to hear from others dealing with similar challenges.

How do you currently handle critical alerts?

What tools or workflows have worked well for you — and what hasn’t?