What’s the most overrated advice about optimizing a LinkedIn profile?
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There’s no shortage of LinkedIn profile advice, but a lot of it feels… disconnected from reality.
In your experience:
What profile tips do you see repeated that don’t actually change outcomes?
What does seem to matter when deciding whether to trust, follow, or message someone?
If someone only fixed one thing on their profile, what should it be?
Would love to hear perspectives from people who actively use LinkedIn - not just optimize for it.
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The most overrated advice is stuffing your profile with buzzwords or keywords it rarely changes outcomes. What actually matters is clarity and authenticity: a headline and summary that instantly explain what you do and who you help, plus real examples of your work. If I had to fix one thing, it’d be making your value clear in the first few lines of your profile.
@hassan_ismail_rebe This resonates. Most people optimize for keywords instead of comprehension. If someone can’t tell what you do and who you help in the first few seconds, the rest of the profile doesn’t matter much.