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Tal Elor

When Everything Looks Like an Opportunity - What Do You Ignore?

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Athena
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AI surfaces more:
More insights
More ideas
More opportunities

But product is still about focus.


So the real question becomes:  What do you choose to ignore?

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Roy Kek

I guess is not about choosing what to ignore but it should be towards what should be the core focus instead. I have always believe in the saying saying, make what you can sell and not sell what you can make. Focus more on what the user wants instead.

Tal Elor

@roy_kek Love this framing - shifting from “what to ignore” to “what’s the core focus” feels much more grounded.

And I agree, it should come from what users actually need, not just what we can build. The hard part today is that user signals are often noisy and contradictory, especially with AI surfacing so much at once.

luo he
The problem isn't finding opportunities anymore — it's drowning in them. As a solo builder, I've started asking: "If I work on this, what am I NOT working on?" If the answer is something more important, the opportunity isn't really an opportunity. Just noise.
Tal Elor

@luo_he This is spot on. It really feels like the bottleneck has shifted from “finding ideas” to “surviving the abundance of them.”

I really like your question - “If I work on this, what am I NOT working on?” - it’s such a simple but powerful filter.

And I think this is exactly where tools (like Athena) should step in - not to generate more ideas, but to help teams understand tradeoffs more clearly and surface what actually matters most in context, not just what’s possible.