Carlos Martinez Sandoval

Why do most people quit fitness apps after 2 weeks?

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Most fitness apps don’t fail because they lack features β€”
they fail because people stop using them.

After 2–3 weeks, motivation drops and the app becomes just another chore.

I’m experimenting with turning workouts into a progression system:
levels, unlocks, and a more game-like experience.

Curious to hear from others here:

πŸ‘‰ What made you stop using fitness apps in the past?
πŸ‘‰ And what would actually make you stick to one?

Would love honest feedback β€” building this in public.

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Minhajul (Mj)
What helps me get back into fitness apps or stay consistent with them is the ability to add friends / family to a leaderboard. If you could track streaks across members, it creates β€œfomo” - fear of missing out and it would be a useful tool for app retention. One great example of this is an app called Step Up which tracks steps across a leaderboard, and it became very popular for this reason during Covid.