Why I built Tinify — and why your images deserve better

Hey everyone 👋

I'm Reka, a web designer and developer running The WOW Studio. I work mostly with Shopify and Webflow stores, so I deal with product images all day, every day.

Here's what kept frustrating me:

Every image optimizer out there follows the same playbook — let you compress a few images for free, cap the file size at 5MB, then push you toward a subscription. I get it, businesses need revenue. But it always felt wrong that something as basic as image compression was locked behind monthly fees.

The other thing that bugged me? Every tool uploads your images to their server. For my e-commerce clients, that means product photos — sometimes unreleased ones — sitting on someone else's infrastructure. No thanks.

So I built Tinify. It does one thing well: compresses your images up to 90% smaller. But everything runs 100% in your browser using the Canvas API. Your files never leave your device.

It handles files up to 25MB (not the usual 5MB limit), you can batch-process 20 images at once, and it outputs WebP and JPG. No signup, no credit card, no "buy credits" popups.

Right now it's completely free. The plan is to eventually add a one-time lifetime payment — no monthly fees, ever — but the free tier will always stay generous.

Launching tomorrow on Product Hunt. Would love to hear your thoughts — what matters most to you in an image optimization tool?