Why the real problem isn’t buying—it’s underusing

Most products don’t lose value because they’re bad.

They lose value because we stop using them.

Think about it—

How many things felt completely worth it when you bought them,
but slowly became irrelevant over time?

Not because they broke.
Not because they failed.

Just because your habits moved on.

We’ve built entire systems around buying better:

• better products

• better prices

• faster delivery

But almost nothing around using things better.

And definitely nothing around
what happens after we’re done using something.

So what happens?

Value doesn’t disappear.

It just gets… stuck.

In closets.
In drawers.
In storage.

Not wasted.
Just inactive.

Maybe the conversation needs to shift:

👉 from “Should I buy this?”
to
👉 “What happens when I stop using this?”

Curious how others here think about it:

Do you think the bigger problem today is
overbuying or underusing?