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Muskaan

Will AI replace performance marketers in the next 1 years?

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Muze AI
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I’ve managed 1M+ in Meta & Google ad spend and one pattern keeps repeating:

The person who can:
• Read data deeply
• Understand creative
• Connect the two
• Actually take action

…is extremely rare.

Now we’re building AI agents that:

  • Analyze ads frame-by-frame

  • Reallocate budget automatically

  • Generate new creatives

  • Launch campaigns

Curious how the PH community sees this:

Are we heading toward autonomous ad teams?
Or will humans always stay in control?

Would love honest takes.

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Emily Schubert

Spoiler: I’d say yes.

But: I think performance marketers will likely be the last to be replaced.

Copywriters? Many already have been. Who still has one fully in place? 😅
Next up: agencies and freelancers - I see an upwards trend in agencies literally starting to lay off people.

The pace of change over the past few months has been insane and because of that, I believe we’re entering the era of autonomous marketing much sooner than anyone expected.
We moved from tools -> to agents -> to soon autonomy

Sonia Sarao

I would think so.

But what we don't know yet is ads are automated and consumption of ads will be too. So, even in ads - authenticity, creativity will matter. May be not all ads but specific kind of ads.

The mental model that works for me from my coding (partial automation so far with CC and Codex) experience is that tasks in any category, in any workflow will be the first to get automated. But humans will play some role in intent, goal setting, tone etc. At least for now. Creativity (depending on your definition) is still not a forte of AI.

I am planning to finally set up openclaw in the next week or so for some marketing automation and we will see how it goes. I am absolute sh&t at marketing and sales so likely the agents might do better than me. Low bar though :)