Will AI search replace traditional SEO for SaaS?

With tools like ChatGPT, Perplexity, and Gemini increasingly answering user questions directly, the way people discover software may be changing quickly.

Instead of browsing multiple Google results, many users now ask AI assistants for recommendations.

This raises an interesting question for SaaS founders:

How should we think about SEO when discovery happens inside AI answers?

We're exploring this space while building RankLayer and would love to hear how other founders are thinking about AI search and SaaS discovery.