upcoach - The coaching backend your AI runs on
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upcoach holds your coaching programs: curriculum, participants, events, payments and hosting. Connect Claude, ChatGPT or any MCP client with OAuth, and your AI builds programs, posts to your programs and reads progress through upcoach's MCP server.
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Hi Product Hunt 👋 I’m Mert, one of the makers of upcoach.
If you’ve planned a coaching program with an AI assistant, you’ve probably hit the same wall we kept hearing about. The AI can help you design the program, but then what? There’s nowhere for the program to actually live: the structure, the people in it, the calendar, the payments, a place where participants show up.
That’s what we’ve spent years building at upcoach. So we opened it up to the AI you already use.
Connect Claude, ChatGPT, or any MCP client that supports remote servers with OAuth, and your AI works inside your upcoach organization, acting as you:
Build: programs with sections, modules, lessons, worksheets, check-ins and task lists, plus one-off or recurring events.
Run: invite members or change their roles, move or cancel sessions (everyone attending gets notified), and post to a program’s feed or channel.
Read progress: progress reports, who completed an activity, check-in answers, and who’s gone quiet.
New this week: in AI assistants that support MCP Apps, those answers come back as live cards (program overview, progress, activity completion, events), with buttons that draft your next message. You review it and confirm before anything goes out.
upcoach handles everything else: checkout and payments through Stripe, calendar sync with Google Calendar or Outlook, and the participant experience on web and mobile. Your participants don’t need an AI account.
It’s included in every plan, with a 14-day free trial and no credit card required.
I’d love to hear from you: which AI tool do you do your work in, and what would you want it to handle in your programs? I’m here all day to answer questions.