Jānis K

VandalAds - Ads that people can destroy instead of ignore

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VandalAds is an absurd advertising format based on a simple insight: you forget ads, but you remember crimes.

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Jānis K
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When I was a teenager, I vandalized a real outdoor ad with spray paint. It was just a stupid impulsive moment. But years later, I still remember that ad. Not because it was good. Not because it convinced me. But because I tried to destroy it. That idea stuck with me. Most ads are passive, you see them and forget them. So I built a small side project called VandalAds. It’s a banner format that people can vandalize directly in the browser. The idea is simple: if people interact with the ad - even by destroying it - it becomes memorable. You forget ad, but You can't forget the crime!