Just launched in open beta. What actually moved the needle for you in your first 30 days?

I'll start. We launched YourLume just over a week ago, targeting university students and learners everywhere. Early users are genuinely engaged, but getting in front of the right people has been the hardest part. We're trying ambassador programs, Instagram, and community seeding. Some things are sticking, and others aren't. Honestly, still figuring it out, which is why I'm asking.

What worked for you, and what advice would you give an emerging team?