@david_gardner is the founder and CEO of ColorJar, a Chicago-based creative tech agency. Before founding ColorJar, David was a professional basketball player and a founder of a social network in India. ColorJar specializes in branding and creating custom websites and mobile apps and has worked with everyone from Fortune500 corporations, to venture-funded startups.
In this episode we cover:
Why he decided to start an agency
What makes a great name and brand
How to approach building a new brand to cut through all the noise
Why user personas are better than talking about demographics
How the Chicago tech scene has changed in his 8 years since founding ColorJar
The surprising benefits of having a distributed team
Why employees and employers should date (contracting) before marrying (full time)
Why he prefers to hire freelancers
Why you should follow your instincts
David’s Favorite Book: Blink: The Power of Thinking Without Thinking by Malcom Gladwell
Avocado