1Brand

Custom brand guidelines in moments

2 followers

Custom brand guidelines in moments

2 followers

Brand growth software by 1Brand creates brand guideline websites with embedded brand asset management tools. Easy and accessible for in-house brands, with powerful features for agencies of all sizes.

Launch tags:Design Tools•Branding•Marketing

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1Brand

Maker

Hi, everyone! I’m Tela, founder of 1Brand. We built 1Brand because we believe every brand can shine. If you have an existing brand, you know it’s hard to make sure everyone (your team, consultants, partners, and the media) uses the correct version of your logo, colors, or fonts. You started out with a high-resolution vector logo file, and a few months later, someone is sending your logo file as a gif embedded in a Word doc. 🙀 I’ve been building websites and software products for over 15 years, and I’ve been on both sides: having to find customers’ logos to use on my website, and wanting to ensure my brand is represented correctly on other websites. Brand management problems affect every brand, and by solving it, I felt I could help organizations of all types and sizes (small businesses, schools, open-source projects, governments) create strong, enduring brands. So, how do I build a tool to help anyone get more value from the brand they already have? Two year ago, all the pieces fell into place! 💡 We used smart automation and great UX to build a free, self-service tool that lets you create a beautiful brand guideline in minutes. 1Brand automatically collects your brand fonts, colors, and logos from your website in a few seconds, or you can start from scratch. Embed your guidelines on your website (like ours), or just share the URL. Our paid Pro tier adds lots of options that, well, pros like you care about, and our Agency account makes it easy to manage your clients’ Pro accounts while keeping them organized. Now, our agency offering adds teams and the ability to manage client brands seamlessly into the 1Brand experience. This is just the beginning — we know there’s more to brands than just colors, fonts, and logos. Check out our roadmap https://1brand.frill.co/roadmap. Looking forward to hearing what you think and how you use 1Brand! 🚀

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5yr ago

@tela was only recently I was looking into software and tools to store brand style guides and I really feel like you've missed a trick here in your market with regards to your pricing model. Basic plan for 1 brand, Pro plan for 1 brand (99p/y) then Agency plan for unlimited brands (999p/y). What about the (literally) thousands of small agencies and freelancers that work with a handful of brands? A brand style guide will hardly ever have to revisited (at least, very infrequently), how does a small company justify 999p/y to literally store 3 or 4 brand style guides? You're alienating such a massive amount of your market. You would get more sign-ups if you had something in the middle with more than one brand (i.e. 3, 5, 10) - don't get me wrong, I know what you're trying to do by forcing people to pay for the agency plan as it's the only thing that offers more than one brand but the reality is, many people just won't sign-up at that price. This is vital market research easily acquired by looking at your immediate competition (who we have accounts with). Be different or offer a unique USP. Hope it helps.

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5yr ago

1Brand

Maker

@zigojacko Thanks so much for the feedback, and you're absolutely right! Small agencies and freelancers are squarely in our target market, and we are working on a pricing plan that's friendly for these folks. Our agency plans do include an unlimited number of clients, but with limited features, and we've seen smart agencies using this unique capability to drive new business. We can certainly highlight this more effectively.

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5yr ago

@tela well that's nice to hear - the good thing is, (most/all of) your competition have got it wrong as well hence why I highlighted it to you, there's a massive chunk of your market that you could capture and get on board. Even if you allowed 5 brands or something in the Pro plan it would probably work but sure, you may have much better ideas for a separate plan for this particular catchment. Anyway, best of luck with it, I'll be sure to take a proper look at it one time when I get a chance :)

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5yr ago

LLC Toolkit

Great start! @tela I would make pricing that reflects number of views and uses, rather than limits like 3 colors. You'll have more adoption. Also if you can the opposite side of the metric, where you track how other websites use the assets, that would be awesome. Think of the StatusPage business model but for branding.

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5yr ago

1Brand

Maker

@eugenehp Thanks so much for those suggestions! With a usage-based model, would you expect the brand guideline to become unavailable once you exceed the free tier? It's an interesting idea. On the analytics side: Yes ;)

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5yr ago

LLC Toolkit

Good question! @tela I think co-branding or alternatively white-label that you offer in your enterprise model could be a way. Another thing could be shipping back low-res options of the assets. You can play around the model, to gain much better adoption and ultimately MRR. :)

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5yr ago

1Brand

Maker

@eugenehp custom branding is on our roadmap for sure. I appreciate the input and your willingness to ideate. I actually have a different approach I'd like to get your input on and will DM.

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5yr ago

GrowthHackers

Been following 1Brand for a couple of years now and so excited to see their product evolve with love and care. Great work, Tela!

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5yr ago

Brand guidelines are such a huge pain! This looks like it could save tons of time building PDFs that instantly go out of date and have to be manually updated.

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5yr ago