28 Moves to Survive the COVID19 Downturn: Trulia Founder shares what he learned in the ‘08 crisis

Trulia's Founder, Pete Flint, shares the 28 moves he made when leading his real estate startup through the '08 financial crisis. He swiftly acted in 3 areas: 1. The first is managing losses. 2. The second is gaining ground. 3. The third is managing psychology.

Hey PH! I'm a former founder, now on the content team at NFX, a seed-stage VC in San Francisco. Our managing partners are former founders and regularly share advice with startup founders across the world — it's a huge part of their day-to-day. One of our managing partners, Pete Flint, is the Founder and former CEO of Trulia. He led Trulia, a residential real estate startup, through the 2008 financial crisis. Trulia was not Pete's only crisis. He was a founding member of lastminute.com, a travel startup, that survived the devastation to the travel industry post-9/11. Ironically, Trulia and lastminute.com emerged stronger post-crisis — both exiting for over $1 billion. Pete recently published an essay sharing 28 moves he made when leading Trulia and lastminute.com through their respective crises. Given the overwhelming reception from the startup community, we wanted to share the PDF version of the essay with the PH community! Comment below with your feedback and any questions. We truly hope you'll find this timely and useful! - Kyle, Pete, and the NFX Team

Holy crap, didn't know someone could survive one economic crisis let alone two ...and then to exit for $1B each time is just 🤯🤯🤯. If I was still running my startup I'd for sure wanna take this guy's advice over anyone else's