Ad Breakeven
Free break-even ROAS, CPA & CPC calculators for paid ads
12 followers
Free break-even ROAS, CPA & CPC calculators for paid ads
12 followers
Find break-even ROAS, max CPA, max CPC, and sales volume from your margin and conversion rate. Free hub calculator for ecommerce and lead gen with shareable results.
Free
Launch tags:Advertising
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Customer.ioAutomate Messaging Everywhere — Startups Get 12 Months Free
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Love how clean the results page feels, with each metric clearly labeled and the shareable URL actually preserving the inputs. That's a thoughtful touch most calculator tools completely overlook.
@arife5dng Thanks. Yeah, preserving inputs in the URL was intentional so you don’t have to re-enter everything. Appreciate you noticing.
A clean little calculator, especially like the shareable results for quick back-and-forth with clients. One thing that would push it further: a toggle to factor in things like shipping costs, returns, or discount rates alongside gross margin, since real break-even ROAS almost never comes from margin alone. Even an optional "add costs" field would make this a daily tool instead of a starting point.
@mira5jc5 Thanks Mira. Great feedback. We already have an optional field for extra costs per order (like shipping), but I agree it’s easy to miss. Adding discount % and return rate would be a smart next step. Would that be enough for how you work with clients?
Pretty straightforward tool for quickly checking if your campaigns are actually profitable. The shareable results link is a nice touch when looping in clients or teammates on a budget decision.
@sabasyaren82598 Thanks, glad the shareable link is useful for client conversations. That was exactly the idea.
honestly love how simple this is, one thing though — adding a field for monthly ad spend or a quick CAC payback period calc would be super useful, right now i have to export to a spreadsheet to figure out how fast we're actually recouping acquisition cost, would make the tool way stickier for me
@ekremmsrlj7i0 Thanks Ekrem, really helpful. We do have an ad spend field on the main calculator, but I hear you on monthly budget framing. CAC payback is a great idea. That’s a different layer from break-even ROAS/CPA. What inputs do you use in your spreadsheet today (LTV, monthly margin per customer, etc.)?
Plugged in my margin and conversion rate and got a clear break-even ROAS plus the max CPA and CPC in seconds. The shareable results link is a nice touch for sending to my media buyer.