Adidas making a bold move to launch an app just to claim your spot in line for their release of a new sneaker designed by Kanye West. I've seen the lines of people waiting for new sneakers being released and they resemble those of people waiting for new Apple products. Not sure if this app is just for buzz, or to make the buying process more efficient?
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I'm surprised that he didn't want to design the app as well as the sneaker. After he apparently redesigned Instagram and Rap Genius (or some other a16z portfolio company)
CollageMo
