Ahrefs

Online SEO tools developer

4.6•41 reviews•

717 followers

Online SEO tools developer

4.6•41 reviews•

717 followers

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SEO tools

•

Keyword research tools

You don't have to be an SEO pro to rank higher and get more traffic. Join Ahrefs – we're a powerful but easy to learn SEO toolset with a passionate community.

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4.6

Based on 41 reviews

Review Ahrefs?

Reviewers see Ahrefs as a strong, reliable SEO tool, especially for backlink analysis, competitor research, and features like Site Explorer and Keywords Explorer. Many say its data is deep, fast, and useful for shaping content strategy, tracking rankings, and spotting technical issues. The main complaint is cost: users repeatedly call it expensive for freelancers, small teams, and agencies, with extra frustration around credit-based pricing that can feel opaque and restrictive. A smaller thread also notes a learning curve, weaker intuitiveness, and occasional instability.

+38

Summarized with AI

Pros

backlink analysis (19)

keyword research (17)

competitor analysis (11)

comprehensive data (8)

site audits (7)

user-friendly interface (7)

content planning (6)

detailed reports (2)

fast performance (2)

Cons

pricing (14)

intimidating for beginners (2)

steep learning curve (2)

Pros

Cons

Reviews

All Reviews

Most Informative

•11 reviews

What's great

competitor analysis (11)

I use it mostly to see which pages actually pull traffic for competitors, not for keyword volume, which I've stopped trusting anywhere. Site Explorer's top pages view has changed what we write for Arteza more than any keyword tool did, because it shows what already worked instead of what might. The annoying part is price. It's the most expensive line item we have that isn't compute, and credits burn fast enough that I check the counter before running a report, which is exactly the pricing problem I complain about in other products.

What needs improvement

pricing (14)

Credit consumption is opaque until after you've spent it. I'd like the credit cost of a report on the button before I click, not on a usage page afterwards. Small sites also get rounded down to what looks like zero traffic in exports, which is annoying when you are the small site.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

4 views10d ago

Progress AI Observability

•2 reviews

What's great

detailed reports (2)comprehensive data (8)competitor analysis (11)keyword research (17)backlink analysis (19)

Ahrefs has been my go-to SEO tool for 10+ years now. I've used it basically since day 1 of working in SEO and it remains one of the most reliabe tools in my marketing stack.

What needs improvement

pricing (14)intimidating for beginners (2)expensive for individuals (1)

While the tool itself is top-notch, it is an expensive one, especially if you're a freelancer or even working in a small company. The investment is worth it, though.

vs Alternatives

SEMrush

Honestly, I didn't, I use both, but I often default to Ahrefs.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

73 views3mo ago

•19 reviews

I’ve been relying on Ahrefs as my go‑to SEO powerhouse for months. The Site Explorer delivers the deepest backlink and organic‑traffic data I’ve seen, while Keyword Explorer surfaces actionable keyword ideas with accurate volume and difficulty scores. Content Explorer helps me find top‑performing topics in my niche, and the Site Audit tool flags technical issues before they hurt rankings. On the downside, the platform’s breadth means a steeper learning curve, and pricing can be prohibitive for smaller teams. Even so, Ahrefs’ data accuracy and toolset depth make it indispensable for serious SEO work.

What's great

comprehensive data (8)keyword research (17)backlink analysis (19)content planning (6)site audits (7)

What needs improvement

steep learning curve (2)pricing (14)

Report

109 views1yr ago

•11 reviews

What's great

competitor analysis (11)

What needs improvement

pricing (14)

Ratings

Ease of use

Reliability

Value for money

Customization

Report

4 views10d ago

Progress AI Observability

•2 reviews

What's great

detailed reports (2)comprehensive data (8)competitor analysis (11)keyword research (17)backlink analysis (19)

Ahrefs has been my go-to SEO tool for 10+ years now. I've used it basically since day 1 of working in SEO and it remains one of the most reliabe tools in my marketing stack.

What needs improvement

pricing (14)intimidating for beginners (2)expensive for individuals (1)

While the tool itself is top-notch, it is an expensive one, especially if you're a freelancer or even working in a small company. The investment is worth it, though.

vs Alternatives

SEMrush

Honestly, I didn't, I use both, but I often default to Ahrefs.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

73 views3mo ago

•19 reviews

What's great

comprehensive data (8)keyword research (17)backlink analysis (19)content planning (6)site audits (7)

What needs improvement

steep learning curve (2)pricing (14)

Report

109 views1yr ago