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Maker
Hello Product Hunt! We're super excited about our launch of Atri, and are looking forward to hearing what you think of it.
Atri is an experiment in how we pay for, and get paid from the web.
More specifically, Atri is a chrome extension that lets readers open a $10 per month “fund” that gets distributed to creators. Instead of using pageviews or tip jars, Atri does all the work automatically and distributes the money based on attention — the more attention a creator earns, the more money they earn.
We built Atri as a way to change how the web gets paid for — instead of advertisers buying our data and privacy and attention, Atri lets everyone on the web take ownership of the web, supporting the people who influence them most.
We think Atri is a radical new way to think about content economics, one that places the emphasis on quality over clicks.
I hope you'll try out our experiment and look forward to seeing where we can take this. Would love to answer questions, so let me know if you have any!
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Maker
Oh, the way it works is that when you browse the web, we look for all the [Twitter] @screen_names that are naturally embedded in the web. Atri records all of those it sees and then splits up your fund based on the amount of time you saw each one. If you post on Twitter, it's likely that you already have a little money in your Atri account. It's kind of a wild idea, so let me know if that's not clear.
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@mankins Saw you guys at NYTM the other night; really interesting product. Is there a way to whitelist/blacklist sites? Let's say I am using Twitter in Chrome, would Atri capture the Twitter screen name of every tweet I look at?
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Maker
@jaauerbach Yes, there is! When you open the app just click on the user or domain name and it will prompt you if you want to block that or not. Many people asked us at NYTM if they could block @realDonaldTrump
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@mankins Thanks for the response! I've been thinking about alternative ways for creators to get paid and Atri seems like a great idea.
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Very interesting concept. I'd be interested to see how it goes.
Not an expert in the area, but what would happen if this model was applied to music royalties? Let's say Spotify (or some other service) offered a way $[x] per month on top of the regular subscription fee, which would then be equally distributed amongst the artist you actually listened to. So if you chose to 'donate' $10 and listened to 10 songs from each of 5 artists, each artist would receive $2. Subscription fees and existing royalty structures are highly convoluted, so this kind of skates around that whole piece.
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Maker
@davidpackles The general idea is that you fix the amount the consumer spends and then divvy it up based on actual usage. That usage can be gleaned from the meta data found in music /images just as easily as from web pages. Not sure, but @Spotify might do something similar behind the scenes.
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@mankins the way royalties are divvy'd is not so straight forward. I believe Spotify negotiates deals with labels and those will differ from artist to artist. So for example Lady Gaga will get $0.06 per Stream and local indie band will get $0.006. That's why I love this idea of basing $ distribution off of actual usage (as #Atri is trying to do with web content.) Again not an expert!
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If the distribution is based on Twitter screen names, does that mean that the extension only records activity with creators on sites that are Twitter based? Are there any sites that Atri doesn't gather data on?
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Maker
@theaveragestone The site doesn't need to be Twitter based. Sites just need to have Twitter names embedded in them. You can disable Atri from certain sites if you want to, but by default it's on everywhere.
This will make my internet connection slower? will you collect this data and use it later for any other purpose? I actually like ads if they are well placed and well done. But seems as an alternative ;)
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Matt Mankins is one of the good guys...and I've watched his brain and product evolve around how to make our experience with media better over the last 9 months. I'm excited to use atri, and watch where my $$ goes. I'm sure I'll be surprised.
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Maker
@goodberger I do really like the surprise element to it. Because we're looking at the Twitter handles on the page you'll get a lot more analytical depth than you would if you only look at the sites visited, for instance. Anyway, looking forward to your feedback!
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Love the idea. much better alternative than advertising model.
yclas
