AudiencePlay

Free monetization platform for websites and apps

2 followers

Free monetization platform for websites and apps

2 followers

Earn more revenue from your app or site without showing ads (OR) placing more ads AudiencePlay converts every user footprint into audiences and shares it with brands to unlock an alternative revenue stream Secure + ISO27001 Certified + Privacy Complaint

Launch tags:Advertising

Launch Team

CloudflareDeploy serverless functions globally in seconds

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AudiencePlay

Maker

We are very excited to share AudiencePlay with the Product Hunt community and we look forward to your suggestions and ideas.!! Almost 15 years ago Google and the others made it very easy for publishers to earn money by placing ads. However, a lot has changed since then. Users now spend their time on multiple devices and social and video consumption has risen . Brands have followed users and budgets are spread across channels such as Apps, Social, Programmatic, ConnectedTV and so on. The 'who' is now as important as the 'where'. Campaigns have moved to audience driven advertising As an app or website owner, how can you participate in this growing data economy with control? Enter AudiencePlay Our vision is to empower every app and website owner to manage their user data and share audiences with brands thus creating a new revenue strategy beyond placing ads or as an alternative to placing ads. Everyone is invited to participate whether it's a budding startup or a app/site with millions of users already. For this reason, our platform is free. We take a revenue share out of what our clients earn. AudiencePlay takes care of > Mapping the digital identifiers of your users into other identifiers automatically so that brands can target their dream audiences across devices and it's a win win for everyone > Monitoring the usage of your audiences by brands > Collecting the revenue and passing it on after keeping a revenue share > As 3rd party cookies are going to fade away and we are prepared to be prepared. Read more: https://digitalkites.com/blog/co... Some good work we've put in so far: * 200+ clients and growing at 20 new integrations every week at the moment. * A dedicated data security team. * ISO 27001 certified organisation * If you wish to have AudiencePlay deployed entirely within your premise and manage it in your own servers, it's possible with our stack already Join us as we create this audience revolution !! We would love to hear what you think of our product, and we would be super eager to listen to innovative suggestions or integration ideas with your products etc.. Share your comments here or reach out to us .. Have a great day!!

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6yr ago

Having both Audience management and monitisation capabilities under one roof that too for free. Sounds very promising @dinesh_ganti Way to go!

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6yr ago

Gleek

@dinesh_ganti looks promising. what is average revenue per user increase in comparison with placing an adsense ad?

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6yr ago

AudiencePlay

Maker

@vladojsem . Thank you . Varies by country and depends on the insight you carry about the user, but as a rough calculation If eCPM of your AdSense revenue is X, here the effective revenue per 1000 users per single audience you can demand as CPM is atleast 70% of X The more niche the audience the better the opportunity as CPM goes up. Also to note, if your site or app has a good presence in the vertical it operates in , we open up an option to showcase in our marketplace as well to gather eyeballs from relevant brands..

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6yr ago

Interesting idea, I'm intrigued. Is there anything you can share about potential revenue based on traffic volume. I understand that it depends on a large range of factors, but is there anything that can be said in general? I'm curious if earning, say, $1000 per month would require tens of millions of monthly visitors, or if it's possible to achieve with 100k. Also, as a publisher, is the data I sell essentially a cookie, or is it data like names, email addresses etc.? The latter would concern me. I'm curious about what is being sold, and I wasn't able to find the information on the website :)

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6yr ago

AudiencePlay

Maker

@sunebthorsen Revenue potential mainly depends on the niche of the audience and scale. Large numbers with very generic audience wont work and very niche audience with less than 100k also becomes tough. With 100k definitely a push begins and we start working with clients who cross 100k closely and help them scale up more... It's purely based on cookies and advertising ids.

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6yr ago

@sunebthorsen @dinesh_ganti Thanks for the answers, I appreciate it. I will reach out later this year when we cross 100k monthly visitors to hear more.

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6yr ago

AudiencePlay

Maker

@sunebthorsen 100k accumulated visitors to be more precise. The good part is unlike ad based monetisation where user visits are perishable if not utilized, here a visited user is tracked in your Play account and is thus available for use by brands. Our identity graph maps it to other digital identifiers to stretch the opportunity as cookie half life is very small in general..

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6yr ago

@sunebthorsen @dinesh_ganti Ah, accumulated visitors. We should be reaching that very quickly after launch later this year. I will reach out when we do to hear more. We aim to launch around September this year and already have an active Android app userbase.

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6yr ago

AudiencePlay

Maker

@sunebthorsen Great. all the best for the launch and everything!!

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6yr ago

Lookup

This is very interesting. Congrats on the launch. In terms of monetisation, what percentage of revenue increase have your existing clients seen with AudiencePlay?

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6yr ago

AudiencePlay

Maker

@srikanthch10 thank you. Some of our successful clients have seen a steady revenue increase of 20% . What we are seeing increasingly is that apps and sites catering to a niche user base start making revenue once they cross the 100k mark on the platform We are launching another feature very soon which will allow brands to request specific insights reports from publishers for which they can charge a fixed per report fee..

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6yr ago

Amazing product !! Adsense is for inventory & audienceplay is for audience data monetization !! Millions of publishers need your product. Most publishers don't know the value of the critical data points their audience leave. This will become an additional revenue stream for every website owner & app developer.

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6yr ago

AudiencePlay

Maker

@raju_vanapala thank you

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6yr ago

Truepush

Ah, this looks great and will be trying this. Alternative incomes sounds cool (while keeping the privacy since I see you are certified in it too). Good luck.

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6yr ago

AudiencePlay

Maker

@manojsurya3110 thank you...

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6yr ago

The journey well captured @dineshganti. Audience Play surely will make life easy for Publishers to manage their First Party Data. Kuddos to the team!!

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6yr ago

AudiencePlay

Maker

@pensun1 Thank you

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6yr ago

Looks great to see audience mapping, measurement and delivery capabilities under one platform. Publisher and developer can make good use of their audience. Which was missing on most of the leading Adtech or Martech platform. Good job https://www.producthunt.com/@din... and team.

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6yr ago

AudiencePlay

Maker

@dinesh_ganti @parthiban_vairamudi thank you

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6yr ago

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