AudiencePlay

Free monetization platform for websites and apps

2 followers

Free monetization platform for websites and apps

2 followers

Earn more revenue from your app or site without showing ads (OR) placing more ads AudiencePlay converts every user footprint into audiences and shares it with brands to unlock an alternative revenue stream Secure + ISO27001 Certified + Privacy Complaint

Launch tags:Advertising

Launch Team

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Promoted

Promising and futuristic product, How about Privacy and how are you preparing for post Cookieless ecosystem

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6yr ago

AudiencePlay

Maker

@arppit_sharrma2 thank you. We would require that user consent be passed to us as per the law of the land and have accordingly exposed simple methods in the integration docs. As far as cookieless goes, firstly we strongly believe that there is no standard solution that has emerged yet. And hence no private company can already be fully prepared for it or for that matter already have a solution ready :) However as members of IAB Tech Lab we are keenly following the discussions around Project Rearc and reading up consistently on the developments around Privacy Sandbox suggestions by Google etc.. We wish and hope that the advertising industry seizes this opportunity with both hands and comes up with a solution that would once and for all put the privacy discussion to rest. That is the only way the startup ecosystem around advertising technology would thrive and reach the next level.. Given that advertising can happen every where there is internet, my personal strong interest is in a solution that would work in all devices including iOT , voice command devices, cars etc... Everywhere, a standard module driven by the OS level to accept user privacy settings could perhaps be the best solution going forward. Thinking cookies or Web ids etc would be too narrow and wont really solve the core problem.. Happy to hear more comments around this.. it's such an important and exciting topic. We are all at the cusp of a massive evolution of digital advertising.. Isn't that such a privilege :)

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6yr ago

Simple plug and play stack which empowers publishers with complete control of their inventory and audience at scale.

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6yr ago

AudiencePlay

Maker

@amit_lall thank you

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6yr ago

I wish if existing player in this ecosystem should also consider to create democratic ecosystem like Audienceplay ... CHeers to you guys!!!

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6yr ago

What groups does your product segment into? If For example I have a news site?

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6yr ago

AudiencePlay

Maker

@romtos It works for any site and app. For e.g. in a news site, depending on the content that user is reading about and the time that is being spent, it indicates a certain interest.. You can refer to the integration docs once you register to learn more and reach out to us anytime..

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6yr ago

@dinesh_ganti There are just a lot of advertisers' topics, for example, cars, household appliances, food. But there are a lot of articles in the news: politics, incidents, and other things that cannot be categorized. How will the service sell my user's interest in these situations? Moreover, if I understand your topic correctly, then in a different topic there are different prices for the user's interest ?!

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6yr ago

AudiencePlay

Maker

@romtos . You are absolutely right. Very generic articles wont be a good fit in this model. However for the rest, there are a standard set of categories and sub categories into which the articles get classified. Please do register and leave a note to our team on live chat or email, Our team will send you the required assistance in sending the right data points basis the articles after going through your site etc..

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6yr ago